About Services Portfolio Case Studies Tools Contact
Mumbai, India · Open to Remote & Global

SEO & Performance Marketing Specialist

I help agencies and brands grow through data-driven SEO, AI search optimisation, Meta Ads, and Google Ads — delivering measurable results across e-commerce, healthcare, luxury, and B2B verticals.

SEO Strategy AI Search Optimisation Meta Ads Google Ads AEO / GEO E-commerce Marketing White-Label Support Content Optimisation
4+
Years Experience
15+
SEO Projects
6+
Ad Campaigns
9+
Certifications
01

About Me

Digital Marketing Specialist · Mumbai

"Good marketing builds rankings. Great marketing builds brands that AI talks about."

I'm a SEO & Performance Marketing Specialist based in Mumbai with 4+ years of experience across organic search, paid advertising, and content strategy. My work spans Marketing Couch, PNP, and AdsAnywhere — giving me deep, cross-industry exposure in real agency environments.

I specialise in AI-assisted SEO and AI search optimisation — structuring content to rank not just in Google, but to surface in Google AI Overviews, ChatGPT, and Perplexity. This forward-thinking approach is built into every project I take on.

I work across e-commerce fashion, luxury jewellery, healthcare, digital marketing, and industrial verticals — adapting strategy to industry dynamics while keeping results consistent.

Industries Served
Fashion / E-commerce Luxury Jewellery Healthcare / Clinics Digital Marketing Industrial / Manufacturing Beauty / Cosmetics Real Estate
01
AI Search Pioneer
I implement AIO, AEO, and GEO strategies — helping client pages surface inside Google AI Overviews, ChatGPT responses, and Perplexity answers. Future-proof SEO built for 2025 and beyond.
02
Multi-Industry Experience
From luxury jewellery brands like Tyaani to healthcare clinics, from fashion e-commerce to industrial bag manufacturers — I adapt strategy to industry, audience, and business model.
03
Agency-Grade Execution
I deliver client-ready SEO audits, ad campaign reports, and monthly performance summaries that agencies can hand straight to their clients — reliable, clean, and on time.
04
Paid + Organic Combined
I bridge SEO and performance marketing — ensuring that paid traffic lands on pages that convert, and that organic strategy compounds the impact of every ad rupee spent.
02

Services

🔍
SEO Optimisation
On-page, off-page, and technical SEO — structured for rankings and compounding growth.
🤖
AI Search Optimisation
AEO & GEO strategies to surface content in Google AI Overviews, ChatGPT & Perplexity.
📱
Meta Ads
Facebook & Instagram campaign setup, audience targeting, creative planning & optimisation.
📊
Google Ads
Search & Display campaigns with structured ad groups, keyword targeting & bid strategy.
Performance Marketing
End-to-end paid media management with KPI tracking and conversion optimisation.
🛍️
E-commerce SEO
Product page optimisation, category structure, and internal linking for online stores.
✍️
Content Optimisation
AI-assisted content research, structuring, and optimisation for search & AI platforms.
🔎
Website SEO Audits
Comprehensive audits covering technical issues, crawlability, content gaps & quick wins.
📍
Local SEO
Location-based optimisation for clinics, service businesses & local e-commerce.
📈
Analytics & Reporting
GA4, GSC, and Looker Studio dashboards — clear insights for clients and stakeholders.
03

Portfolio

15 SEO projects + 6 paid media campaigns across e-commerce, healthcare, luxury, industrial, and digital marketing verticals.

SEO
Marketing Couch
Digital Marketing Agency

Full website SEO optimisation for the agency itself — structuring service pages for search visibility and AI-powered search discoverability across ChatGPT, Perplexity & Google AI Overviews.

On-Page SEOKeyword ResearchContent OptimisationAEO/GEOInternal Linking
SEOE-commerce
Shop Ojasi
Fashion E-commerce

SEO audit, keyword research, product page optimisation, and internal linking improvements to strengthen search visibility for a fashion e-commerce brand.

SEO AuditKeyword ResearchProduct Page SEOInternal Linking
SEOE-commerce
Lotus Bloom Official
Clothing Brand / E-commerce

SEO optimisation, content creation, social media support, and AI search structuring to improve the brand's discoverability across traditional and AI-powered search environments.

On-Page SEOContent CreationSocial MediaAEO/GEO
SEOMeta AdsE-commerce
Telon India
Clothing Brand / E-commerce

Combined SEO + Meta Ads campaign for a clothing brand — on-page improvements, content creation, and full Meta Ads campaign management with KPI tracking and audience targeting.

SEOMeta AdsContentConversion TrackingAEO/GEO
SEOLuxuryE-commerce
Saaks.Ca
Designer Ethnic Fashion · Canada

SEO and content strategy for a Canadian designer ethnic fashion brand — keyword research, on-page improvements, and AI search optimisation to build discoverability internationally.

International SEOContentSocial MediaAEO/GEO
SEOLuxury
Ketki Byani
Fashion / Clothing Brand

Website SEO optimisation, keyword research, content creation, and ongoing monitoring for a fashion brand — including AI search structuring for discovery beyond traditional search.

On-Page SEOKeyword ResearchContent CreationSEO Monitoring
SEOMeta Ads
Kea Cosmetics
Beauty / Skincare E-commerce

Full-funnel SEO + Meta Ads campaign for a skincare brand — audience research, ad creative optimisation, KPI tracking, conversion tracking setup, and ongoing performance monitoring.

Meta AdsSEOAudience TargetingConversion Tracking
SEOLuxury
Quench A Thirst
Designer Clothing Brand

SEO optimisation, content creation, and social media marketing support for a designer fashion brand — with AI search structuring for cross-platform discoverability.

SEOContentSocial MediaAEO/GEO
SEOHealthcare
Cosmofix Dental Care
Healthcare / Dental Clinic

Local SEO optimisation, keyword research, on-page and content improvements to improve the clinic's visibility for dental queries in their target local market.

Local SEOOn-Page SEOKeyword ResearchContent
SEOHealthcare
Revive Clinic
Aesthetic & Skin Clinic

Comprehensive SEO and local optimisation for a skin and aesthetics clinic — keyword research targeting treatment queries, on-page improvements, content creation, and AI search structuring.

Local SEOContent CreationOn-Page SEOAEO/GEO
SEOGoogle AdsLuxury
The Oceanic Elegance
Jewellery Brand / E-commerce

Combined SEO + Google Ads strategy for a jewellery brand — keyword targeting, ad group structure, conversion tracking, and ongoing campaign optimisation for jewellery buyers.

SEOGoogle AdsConversion TrackingContent
SEOLuxury
Tyaani
Luxury Jewellery / Polki & 22KT Gold

SEO strategy for a high-end luxury jewellery brand — Karan Johar's Tyaani — targeting affluent buyers with keyword research, content optimisation, and AI search structuring.

SEOLuxury ContentKeyword ResearchAEO/GEO
Meta AdsLuxury
Jewel Saga
Jewellery Brand / E-commerce

Meta Ads campaign setup and management for a jewellery brand — audience research, ad creative planning, KPI tracking, conversion tracking, and performance optimisation.

Meta AdsAudience TargetingConversion TrackingKPI Reporting
Meta Ads
Rentastic
Rental Services / Real Estate

Meta Ads campaign management for a property rental platform — audience segmentation, ad copy optimisation, CTR and CPC monitoring, and conversion tracking setup.

Meta AdsAudience ResearchAd CopyConversion Tracking
SEOIndustrial
Baginnov
Bag Manufacturer / Industrial

Website SEO optimisation, keyword research, content creation, and ongoing monitoring for an industrial bag manufacturer — targeting B2B buyers through organic search.

SEOB2B ContentKeyword ResearchSEO Monitoring
04

Featured Case Studies

Detailed breakdown of strategy, execution, tools, and outcomes across six featured projects.

Client Overview
Marketing Couch is a Mumbai-based digital marketing agency offering SEO, paid media, and content services to brands across India and internationally. The goal was to strengthen their own web presence to attract inbound agency enquiries.
Goal
Improve the agency's own website SEO structure, strengthen service page rankings, and ensure discoverability across traditional search engines and AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews.
Challenge
Service pages lacked keyword targeting, metadata was inconsistent, and internal linking was underdeveloped. The site was not structured for AI search discovery — a growing priority for B2B service businesses.
Strategy
Keyword research targeting high-intent service queries, content restructuring to answer user and AI questions directly, and schema-ready page formatting. Applied AEO principles to FAQ sections and service descriptions.
Execution
Rewrote and optimised all core service pages, refined metadata, improved internal linking architecture, and integrated AI-search-friendly content structures including Q&A formats and structured data signals.
AI Search Optimisation
Structured content to surface in Google AI Overviews and answer engine queries — ensuring the agency appeared in conversational AI responses when users asked about digital marketing services.
Improved SEO Structure
AI Search Ready
Service Page Optimised
Stronger Digital Presence
AhrefsSemrushGSCGA4Screaming FrogChatGPTGoogle Keyword PlannerWordPress
Visit Website ↗
Client Overview
Telon India is a clothing brand operating in the e-commerce space. They needed both a stronger organic presence through SEO and a structured paid social strategy through Meta Ads to drive consistent traffic and sales.
Goal
Improve website SEO for organic discoverability while simultaneously running Meta Ads campaigns to drive targeted traffic and conversions — supported by AI-assisted content optimisation.
Challenge
The brand had limited paid advertising history and an SEO foundation that needed strengthening before scaling spend. Audience targeting for fashion required careful segmentation to avoid broad, unqualified traffic.
SEO Strategy
Keyword research for product and collection pages, on-page optimisation, internal linking improvements, and content creation for product descriptions and blog support. AEO/GEO structuring applied throughout.
Meta Ads Strategy
Campaign setup with segmented audience targeting (interest-based + lookalike), ad creative planning, A/B structured ad copy testing, and conversion tracking via Meta Pixel and GA4.
KPI Tracking
Tracked CTR, CPC, reach, engagement, and conversions across all campaigns. Monitored SEO performance via GSC for impression growth and ranking improvements on target keywords.
↑CTR
Ad CTR Improved
↓CPC
Cost Per Click Reduced
↑Reach
Campaign Reach Grew
✓AI
AI Search Structured
Meta Ads ManagerMeta PixelGA4AhrefsSemrushGSCChatGPTWordPress
View Case Study ↗
Client Overview
Kea Cosmetics is a beauty and skincare brand operating in the competitive D2C e-commerce space. They needed structured Meta Ads campaigns to drive qualified traffic and build a scalable paid social presence.
Goal
Set up and manage Meta Ads campaigns targeting skincare buyers — improving CTR, reducing CPC, and building a conversion-optimised paid social funnel with proper tracking infrastructure.
Challenge
The skincare market is highly competitive on Meta, requiring tight audience segmentation to avoid wasteful spend. Creative relevance and ad copy quality were critical to achieving strong relevance scores.
Audience Strategy
Built interest-based audiences around skincare, beauty, wellness, and competitor brand affinities. Developed lookalike audiences from existing customer data to scale performance efficiently.
Campaign Execution
Set up structured ad campaigns with distinct awareness and conversion objectives. Planned ad creative briefs, wrote ad copy with benefit-led messaging, and monitored performance daily with weekly optimisation cycles.
Tracking & Reporting
Configured Meta Pixel events (ViewContent, AddToCart, Purchase), integrated GA4 for cross-platform visibility, and delivered structured KPI reports tracking CTR, CPC, ROAS, reach, and conversions.
Pixel Setup Complete
Ad Engagement
CPC Optimised
KPI Tracking Live
Meta Ads ManagerMeta PixelGA4ChatGPTGoogle Tag Manager
View Case Study ↗
Client Overview
Tyaani is a luxury jewellery brand founded by filmmaker Karan Johar — known for Polki jewellery crafted in 22KT gold with uncut diamonds. The brand targets high-net-worth buyers seeking traditional Indian jewellery with contemporary design.
Goal
Strengthen organic search visibility for luxury jewellery queries, improve product page and content SEO, and ensure the brand surfaces in AI-powered search environments where affluent buyers are increasingly discovering luxury products.
Challenge
Luxury jewellery requires SEO strategy that balances high-value keyword targeting with aspirational brand tone. Content must reflect exclusivity while remaining search-discoverable — a balance that demanded careful editorial judgment.
Keyword Strategy
Researched high-intent luxury jewellery queries — polki jewellery, uncut diamond jewellery, bridal jewellery collections — and mapped them to product and collection pages without compromising the brand voice.
Content & On-Page
Rewrote product descriptions and collection page content to integrate target keywords naturally. Added structured metadata, improved internal linking between collections, and created editorial content supporting brand prestige.
AI Search Optimisation
Structured content to answer luxury buyer questions in AI search environments — helping Tyaani surface when users query luxury polki jewellery or bridal jewellery options in ChatGPT, Perplexity & AI Overviews.
Search Visibility
Luxury Content SEO
AI Search Structured
Brand Discoverability
AhrefsSemrushGSCGA4ChatGPTGoogle Keyword PlannerScreaming FrogWordPress
Visit Website ↗
Client Overview
Revive Clinic (Dr Pankti's Revive) is an aesthetic and skin clinic looking to attract local patients through organic search. The clinic offers skin treatments, aesthetic procedures, and wellness services — requiring both local SEO and treatment-specific content.
Goal
Improve local search visibility for skin and aesthetic treatment queries, build a content foundation that answers patient questions, and ensure the clinic surfaces in AI-powered search environments where patients increasingly research treatments.
Local SEO Strategy
Keyword research targeting location-specific treatment queries (e.g. "skin clinic [city]", "aesthetic treatment near me"), optimised treatment page content, and structured metadata aligned with local search intent.
Content Creation
Created treatment-focused content that answered common patient questions in plain language — supporting both organic rankings and AI search discoverability for healthcare queries on Google AI Overviews and ChatGPT.
Technical Improvements
Resolved crawlability issues, improved page load performance, fixed metadata inconsistencies, and strengthened internal linking between treatment pages to improve topical authority.
AI Search
Structured content around question-and-answer formats aligned with how patients search in AI platforms — ensuring the clinic appeared in AI-generated responses to treatment-related queries.
Local Search Visibility
Treatment Pages SEO'd
AI Search Structured
Brand Discoverability
GSCGA4AhrefsSemrushScreaming FrogChatGPTGoogle Keyword PlannerWordPress
View Case Study ↗
Client Overview
The Oceanic Elegance is a jewellery e-commerce brand seeking to grow both through organic search and paid Google Ads — reaching buyers actively searching for jewellery with high purchase intent.
Goal
Build a dual-channel strategy combining SEO for long-term organic growth and Google Ads for immediate visibility on high-intent jewellery keywords — with proper conversion tracking to measure true ROI.
SEO Execution
Keyword research for jewellery product and category pages, on-page optimisation, internal linking improvements, content creation for product and blog pages, and AI search structuring throughout.
Google Ads Strategy
Structured campaign architecture with tightly themed ad groups around jewellery product types (rings, necklaces, sets). Keyword match type strategy to control spend quality, with negative keyword management to reduce wasted budget.
Campaign Optimisation
Wrote benefit-led ad copy aligned with buyer intent, monitored Quality Scores and adjusted bids accordingly, implemented ad scheduling, and delivered monthly performance reports with actionable recommendations.
Conversion Tracking
Set up Google Ads conversion tracking and GA4 goals to accurately attribute purchases, cart additions, and enquiry form submissions — giving the client a clear view of paid channel ROI.
↑CTR
Ad CTR Improved
↓CPC
CPC Optimised
Conversion Tracking
Search Visibility
Google Ads ManagerGoogle Keyword PlannerGA4GSCAhrefsChatGPTScreaming Frog
Visit Website ↗
05

Other Projects

Additional SEO, paid media, and content projects across varied industries.

P-01
AdsAnywhere
Digital Marketing Agency
SEOEmail MarketingWhatsApp
P-02
PNP
Textile Manufacturing
SEOContentIndustrial
P-03
Shop Ojasi
Fashion E-commerce
SEO AuditProduct SEO
P-04
Lotus Bloom
Clothing Brand
SEOSocial MediaAEO
P-05
Saaks.Ca
Designer Ethnic Fashion · CA
International SEOGEO
P-06
Ketki Byani
Fashion Brand
SEOContentMonitoring
P-07
Quench A Thirst
Designer Clothing
SEOSocial Media
P-08
Cosmofix Dental
Healthcare / Dental
Local SEOContent
P-09
Jewel Saga
Jewellery E-commerce
Meta AdsConversion Tracking
P-10
Rentastic
Rental / Real Estate
Meta AdsAudience Targeting
P-11
Marketing Couch
Agency · Google & Meta Ads
Google AdsMeta Ads
P-12
Baginnov
Bag Manufacturer
B2B SEOIndustrial
06

Tools & Platforms

SEO & Research
AhrefsSemrushScreaming FrogGoogle Search ConsoleGoogle Keyword PlannerGoogle TrendsMozUbersuggestAnswer The PublicAlsoAsked
Paid Advertising
Meta Ads ManagerGoogle Ads ManagerMeta PixelGoogle Tag ManagerMeta Business Suite
Analytics & Reporting
Google Analytics 4 (GA4)Looker StudioGoogle Search ConsoleHotjarMicrosoft ExcelGoogle Sheets
AI Tools & AI Search
ChatGPTClaude AIPerplexity AIJasperSurfer SEOFrase.ioCopy.ai
Content, CMS & Design
WordPressCanvaGrammarlyHemingway EditorNotionGoogle Docs
CRM, Email & Project Management
HubSpot CRMMailchimpZoho CRMTrelloAsanaSlackGoogle Workspace
07

Results

Across 15+ SEO projects and 6 paid media campaigns, here's the consistent impact delivered for clients — spanning e-commerce fashion, luxury jewellery, healthcare, and digital marketing verticals.

SEO — Organic Growth
40–45%
Organic Traffic Increase
Average organic traffic growth achieved for international clients within 6 months at Marketing Couch — through structured on-page, technical, and off-page SEO.
Paid Media — Conversions
25–30%
Conversion Improvement
Average conversion rate improvement across Meta Ads and Google Ads campaigns through precise audience targeting, ad copy refinement, and iterative optimisation.
SEO — Visibility
Top 10
Google Rankings Achieved
Multiple high-value target keywords pushed to Page 1 of Google across client campaigns through keyword strategy, content optimisation, and link building.
Technical SEO
25–30%
Search Visibility Growth
Website visibility improvement at PNP by resolving critical technical SEO issues — indexing errors, crawlability gaps, and structural inefficiencies corrected across the site.
Content SEO
30%
Organic Traffic Growth
Organic traffic increase across core PNP website categories through in-depth SEO audits, keyword research, and comprehensive on-page and off-page strategy implementation.
AI Search Optimisation
AI ✓
AI Platform Visibility
Multiple client pages structured to surface in Google AI Overviews, ChatGPT, and Perplexity — using AIO, AEO, and GEO strategies applied consistently across all projects.
Transparency note: All metrics reflect actual results from real client campaigns. Where specific numbers weren't tracked, results are described qualitatively to maintain accuracy. I don't inflate or estimate metrics that weren't measured.
08

Let's Work Together

Open to the right
opportunities.

Whether you're an agency looking for reliable white-label SEO & paid media support, a brand ready to grow organically, or a startup launching its digital presence — I'd love to hear from you.

Currently Available

Open to freelance projects, white-label agency partnerships, long-term retainers, and full-time remote roles. Typical response time: within 24 hours.

Based In
Mumbai, India · Open to Remote Global
Work Types
Freelance · Full-Time · White-Label · Contract
Services
SEO · Google Ads · Meta Ads · AI Search · SEO Audits · Content Strategy · Monthly Reporting
Ideal Clients
Digital Agencies · E-commerce Brands · Startups · SMEs · International Clients